Since 2012, I have used social media as a tool to build a loyal community and brand awareness. I have worked with social media for the Northeast Conference, Eye on the Tigers, Based in Wire and WTBU Sports.
For the Northeast Conference, I used social media to connect with fans during championships. Social media was key in building a loyal following that later allowed me to implement a successful subscription service. With WTBU Sports I revamped our social media strategy, which led to an increase in followers and engagement.
Here are some Twitter Takeovers I conducted.
For Northeast Conference:
Twitter:
- Managed sport-specific accounts for championships
- Shared live championship updates
- Engaged with fans through polls and questions
- Created excitement around championships and contests
Shared behind-the-scenes content and sneak peeks
- Posted videos and photos during championships
For Eye on the Tigers:
- Posted in-game updates
- Shared breaking news
- Publicized stories, features and infographic
- Tweeted images optimized for social media
- Publicized blog content, including breaking news
- Shared infographics
- Posted videos
- Posted Throwback Thursday pictures
- Shared in-game and pre-game photos
- Created graphics like quote pictures
Vine:
- Shared goals
- Posted old highlights
- Shared exclusive, in-game highlights
- Posted behind-the-scenes looks to Snap Stories
- Shared quotes, photos and Gifs
For Based In Wire:
Vine:
- Captured creative stop-motion videos featuring beads
- Shared pins about organizing, cleaning and other jewelry tips
- Post pins of finished products
- Created and share fun pictures
- Post pictures of jewelry in progress as well as finished pieces
- Shared blog posts and other content
- Publicize pictures
- Publicized posts and photos
- Share custom-made jewelry
For WTBU Sports:
- Tweeted Fact of the Day, Picture of the Day and in-game updates
- Organized Twitter Takeovers where BU athletes tweet from @WTBUSports to share unique experiences
- Generated fan interaction through questions, Trivia Tuesday, Fact or Fiction
- Publicized all articles, broadcasts, live blogs and other WTBU Sports coverage
- Implemented Twitter Takeovers, which featured current, former or future Terrier athletes taking over @WTBUSports
- Posted Picture of the Day that engages fans by asking questions such as, "Which BU athlete is this" or "Which arena was this photo taken at"
- Posted pictures from various BU sporting events
- Archived all Twitter Takeovers
You can find all the Twitter Takeovers I have organized on WTBU Sports' Storify page.